Once you’ve established an online presence as a wholesale business, you may begin to wonder how to deliver a positive customer experience for your main customers – retailers. Where do you begin and how does it all work?
Generally, starting a wholesale business online involves distributing goods to retailers in bulk quantity. The items you supply can be bought from another wholesaler, or manufactured by yourself. It is even possible to use a drop ship company for this business.
Wholesale business success presents challenges similar to those other businesses face when selling to their customers. One of these challenges is to ensure customers are satisfied with the way you conduct business with them.
Provide shipping at a lower cost
Sending product packages and units in bulk is often a costly enterprise, so what better way to please your customers than to lower shipping cost? This is where you can explore the option of using a drop shipper, as it can help you save big by eliminating the time of handling shipments yourself and managing growing inventory.
Drop shipping enables you to give the control of inventory maintenance and fulfillment obligations to a shipping partner who takes on these responsibilities. This frees up business resources and enables you to focus on marketing your business. Drop shipping is applicable to both offline and online wholesale distribution businesses.
Streamline order management and billing
Ethernet services are available to wholesale businesses to manage orders, access billing invoices and access trouble tickets through an API or a web browser. Such tools enable wholesales to get up-to-the-minute trouble tickets and order status, save time with instant prequalification and online pricing capabilities, pre-qualify thousands of records at a time and get error stats in real-time.
Businesses that are unsatisfied with existing order management and billing solutions and networks have the option to switch solution providers, de-commission unprofitable parts of their network, or migrate to advanced platforms. Some solution providers will even help manage the transition.
Send out promotional emails and even get in touch to talk something casual. You can even tell customers to follow your social media profiles so you can see their demands, queries and requests in real time, and respond quickly to maintain a positive reputation. These platforms will allow you to collect information that can be used to fuel leads for orders.
While interacting, you can also ask customers for testimonials and display it on your site and social media pages. This strategy will not only make customers who leave testimonials feel rewarded and special, but will also create a positive image of your business for prospects. And when you are conducting business in an industry with steep competition, testimonials could make all the difference.
Don’t make promises with customers that you are not sure about. Reliability is the key to a delivering a positive customer experience, and being transparent is no exception. If you say, ‘your batch will be delivered next week’, make sure it is delivered next week. Otherwise, don’t say it.
Think before you make a promise, because nothing destroys the experience of buying from a business than a broken promise. Listen actively to the customers to make the appropriate responses and avoid confusion.