Still trying to decide if you need a blog for your business? As a blogger getting ready to launch my own consulting service, I know the benefits of having a blog. Do you?
If you are running a business website without a blog, you are missing out on some big opportunities to engage your prospects and increase website traffic. A static website that doesn’t change or feature new content is essentially an online brochure. In today’s social media-driven world where engagement with your customers is expected online, blogs are essential to marketing your business.
Let’s say for example you own a consulting business. Consider what happens when prospects visit your static website. They can review some information about your services and perhaps read a few yawn-inducing testimonials. There’s not much to set you apart or convince a prospect to take action.
Now consider what happens when prospects visit your site and it has a blog. All the basics are still there, but when they click over to the blog, they discover a wealth of information.
To read more read Forbes Work in Progress Blog – Blog or Go Bust: Why Your Small Business Needs Blog