Still trying to decide if you need a blog for your business? As a blogger getting ready to launch my own consulting service, I know the benefits of having a blog. Do you?
If you are running a business website without a blog, you are missing out on some big opportunities to engage your prospects and increase website traffic. A static website that doesn’t change or feature new content is essentially an online brochure. In today’s social media-driven world where engagement with your customers is expected online, blogs are essential to marketing your business.
Let’s say for example you own a consulting business. Consider what happens when prospects visit your static website. They can review some information about your services and perhaps read a few yawn-inducing testimonials. There’s not much to set you apart or convince a prospect to take action.
Now consider what happens when prospects visit your site and it has a blog. All the basics are still there, but when they click over to the blog, they discover a wealth of information.
To read more read Forbes Work in Progress Blog – Blog or Go Bust: Why Your Small Business Needs Blog
I don’t necessarily have a blog but I regularly post articles that are related to the products I sell and current news. It’s similar in the fact that it keeps my customers up to date on the latest studies, reviews and trends, but I truly believe it plays a big factor in my search engine rankings. Search engines LOVE fresh and new content!
Suzanne
Radically reducing the use of chemicals in personal care and cleaning.
Blogs take an investment of a small business owner’s most valuable resource – time. Then again, so does everything else they have to do. If you don’t use blogs wisely, then they quickly become a colossal waste of that time. I think too many people see having a blog as a strategy rather than simply a tool. North London Electricians