reading: the new rules of marketing and pr

I have always been fascinated with new media and new technologies but never had a chance to explore them in most of my positions. Often the companies I worked for were behind in the times and didn’t have the resources or equipment to utilize the latest technology.

Now that I have started blogging I have become more interested addicted to social networking. After participating in Jessica Knows 15 days I decided to pick up David Scott’s latest book, The New Rules of Marketing & PR. I bought it last week and plan to start reading it over the holiday weekend.

That is if twitter, facebook, and blogging don’t get in the way.

The funny thing is I majored in Public Relations in college, but things have drastically changed since then. I’ll let you know what I think of the book in a later post.

If you want to read it yourself, Amazon.com has The New Rules of Marketing & PR on sale for $11.53.

One Response to reading: the new rules of marketing and pr
  1. David Meerman Scott
    November 26, 2008 | 2:12 pm

    Hope you like my book!

    David Meerman Scotts last blog post..Quit your job

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