This weekend was probably the most unproductive in a long time. I spent the majority of the weekend nursing my two little sick ones and will probably have to keep them home one more day during the week.
In between the crying and playing nurse I was able to read the new E-Book by Elena Verlee, PR in Your Pajamas. And within an hour I had the key tools to set up my own PR campaign. I was able to read the entire E-Book while Bizzie Princess slept beside me. Oh and yes I was in my pajamas and so was she.
PR in Your Pajamas is a practical public relations guide written for mom entrepreneurs who want or need to run their own PR campaigns.
The e-book quickly goes into the definitions of public relations and how it defers from Advertising in a short and sweet format.
According to Elena public relations is, “Sharing news or information through the media in order to reach customers, potential employees, joint venture partners, investors and anyone else who needs to know about you.”
The best thing about PR is it’s often written by journalist and is often free. Even though I there are no guarantees with PR, it’s preferred over advertising because advertising is expensive and is often overlooked by your target audience.
Elena offers a unique guide that lets you jump start a PR campaign with in an hours. Her tips on developing a media list will allow you to develop your list in just a few minutes per day.
In PR in your Pajamas she explains why you don’t always need a press release, what needs to be in your pitch and how to prepare for a media call. Also included in the e-book are several advice quotes from both media and public relations practitioners.
As a mom entrepreneur myself time is a commodity and Elena understand that because her advice comes from her own experience as a serial mompreneurs.
After reading PR in Your Pajamas, I am sure you will be ready to start your own public relations campaign. I have already started mine.
As a busy mompreneur I recommend PR in Your Pajamas by Elena Verlee, for $29 she gets you going in the right direction to launch your own PR campaign.
Download your copy of the E-Book PR in Your Pajamas, now! Don’t forget to check out our giveaway!